Local councils look set to save millions of pounds if a non-stick chewing gum proves a hit with consumers.

Scientists say the gum they have created is easily removed from roads, pavements, hair and clothes.

The gum also degrades in water, meaning any of the sticky stuff which is left on pavements will disappear in the rain.

The scientists behind the product will become gumless within 24 hours.

That is good news for local authorities.

They spend more than £150m a year removing the sticky stuff from streets and pavements.

Clean Gum was developed by Revolymer, a spin-off company from the University of Bristol.

But it will be up to consumers to decide whether they like the low-tack gum, or leave it sticking to the supermarket shelves.

Revolymer chief scientific officer Professor Terence Cosgrove said: “The advantage of our Clean Gum is that it has a great taste, it is easy to remove and has the potential to be environmentally degradable.”

Via news.sky.com