Adverts for junk food are still being screened during some of the most popular children’s TV programmes despite new rules aimed at protecting youngsters.

Ads for foods that are high in fat, salt and sugar are frequently shown during the programmes most watched by children, according to Which?

None of the programmes with the five highest child audiences are covered by restrictions imposed by regulator Ofcom in January, the magazine said.

Adverts for foods deemed “less healthy” by the Food Standards Agency have not been allowed to screen in or around programmes deemed “of particular appeal” to under-16s.

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